Something as Simple and Complicated as Managing to Place the Right Product, in the Right Place, at the Right Time and at the Right Price. What Are the 4p's of the Marketing-Mix? Price the Price of the Product or Service Is Still a Fundamental Factor for the Vast Majority of Customers. When We Are Not Able to Differentiate Ourselves from Our Competition, Price Always Becomes the Decisive Factor. We Must Establish a Price for the Product, Large Enough to
Generate Income to Cover Expenses and Also Generate a Profit. It Is Also Important to Take into Account the Maximum Price That the Client Is Willing to Pay. a Deep Knowledge of the Market Will Give Us Many More Clues Than a Study of the Company's executive list Internal Costs. This Variable Is Relevant for the Consumer and Competitive for the Market. Product the Product Is One of the Most Important Variables Since It Is the Good or Service That Satisfies a Need. This Will Result in a Positive or Negative User Experience. the Chosen Product Must Be Innovative and Simple Enough to Outperform the Competition And, Also, to Be Understood by Any User.
Promotion It Consists of All the Efforts That the Company Carries Out So That This Product Achieves Greater Success and Notoriety. the Promotion Comes to Be Presenting the Product to Future Customers. Executive Master in Marketing Management, Sales and Digital Strategy Train with the Best Professionals in the Sector I Want to Inform Myself the Promotion Variable Focuses on the Efforts to Spread Our Product or Service, Mainly Through Advertising. This Is Where Metrics Such as Roi or Roas Come in , Which Try to Measure the Profitability of Projects or Advertising. It Makes No Sense to Invest in Promotion If That Way We Do Not Generate More Income Than the Expenses of the Promotion Itself . Square or Place on Many Occasions, Distribution Channels Are the Forgotten Ones in Marketing and