2022년 7월 28일
If it is a paid questionnaire, The answer rate business email list will increase, but according to consumer psychology we know that market norms replace social norms, people may hide their true thoughts, can you still get the desired results? At this time, it is necessary to use the ability of subjective evaluation. In some cases where quantitative methods are limited, subjective evaluation of products, co ntent and strategies by dedicated personnel will help us understand user behavior and better judge long-term benefits. 2. Who will evaluate? First exclude programmers (laughs), general technical beliefs and data orientation, make them unsuitable for qualitative analysis of content. It should be a strategic product manager or a strategic team, especially a professional with a background in humanities and social sciences, or a current content vertical. In short, you have to understand people, then understand your users, and finally understand what they want. Subjective evaluation must obtain two key pieces of information, namely user values and platform values. User values are to summarize the needs of users and set standards for content on the This may be a good case, but in fact this user has already lost, and it is in the case of losing the platform's ce ntripetal force. He may tell the people around him that the classes on this platform are not good or useless.