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2022년 7월 28일
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Something as Simple and Complicated as Managing to Place the Right Product, in the Right Place, at the Right Time and at the Right Price. What Are the 4p's of the Marketing-Mix? Price the Price of the Product or Service Is Still a Fundamental Factor for the Vast Majority of Customers. When We Are Not Able to Differentiate Ourselves from Our Competition, Price Always Becomes the Decisive Factor. We Must Establish a Price for the Product, Large Enough to Generate Income to Cover Expenses and Also Generate a Profit. It Is Also Important to Take into Account the Maximum Price That the Client Is Willing to Pay. a Deep Knowledge of the Market Will Give Us Many More Clues Than a Study of the Company's executive list Internal Costs. This Variable Is Relevant for the Consumer and Competitive for the Market. Product the Product Is One of the Most Important Variables Since It Is the Good or Service That Satisfies a Need. This Will Result in a Positive or Negative User Experience. the Chosen Product Must Be Innovative and Simple Enough to Outperform the Competition And, Also, to Be Understood by Any User. Promotion It Consists of All the Efforts That the Company Carries Out So That This Product Achieves Greater Success and Notoriety. the Promotion Comes to Be Presenting the Product to Future Customers. Executive Master in Marketing Management, Sales and Digital Strategy Train with the Best Professionals in the Sector I Want to Inform Myself the Promotion Variable Focuses on the Efforts to Spread Our Product or Service, Mainly Through Advertising. This Is Where Metrics Such as Roi or Roas Come in , Which Try to Measure the Profitability of Projects or Advertising. It Makes No Sense to Invest in Promotion If That Way We Do Not Generate More Income Than the Expenses of the Promotion Itself . Square or Place on Many Occasions, Distribution Channels Are the Forgotten Ones in Marketing and
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2022년 7월 28일
In QnA
Market and we have made a business plan, we have to ask ourselves about marketing techniques or strategies.variables are? . Do not miss it! It may interest you: l Strategy INDEX OF CONTENTS What is the digital marketing What is the Marketing Mix? Every consumer knows the product, where he buys it, why he has chosen it and its price. Taking into account all these points in which the consumer makes decisions, and anticipating this, is the central axis of the Marketing Mix or commercial mix. Therefore, the Marketing Mix or marketing mix consists of the set of activities aimed at promoting and marketing the brand or product in the market .: to attract and retain customers thanks to the satisfaction of their needs. Philip Kotler, world expert in marketing, defines it very well in his book: Marketing 4.0. Transform your executive list strategy to attract the digital consumer (LID Editorial): « offer consumers and how to offer it ”. Once we have a clear concept, what are those internal variables or the well-known 4P's that we have talked about? The product, price, place or place and promotion. The Marketing Mix strategy will be aimed at adapting these four variables to the market. A very clear example is when a company wants to make the leap to digitalafter seeing how the market and the consumer behave in this medium. The 4Ps of marketing have analyzed the strategy of companies internally since the 1960s. They serve to organize and detail the actions related to making goods and services available to the target audience. For this, it is important to take into account the behavior of the market and our potential client. The objective is to achieve maximum customer retention and loyalty, satisfying their needs to the maximum. After this example, the answer to what the Marketing Mix is ​​is clear:
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